Wednesday, March 20, 2013

Search Engine Optimization


SEO means search engine optimization.  As doctors, we don't usually think about this much.  Search engines, however, are how many patients find us these days.  In other words, if we have web pages, we have to know how to optimize them.  That way patients can quickly find and search our pages to get the information they need.  Hopefully coming back to us again in the future.

That being said, many of us in the medical world don’t want to think about search engines.  That’s understandable, we would much rather spend our time healing patients than worrying about how they found us.  There are a few simple things we should consider, however, in putting together our web pages.  Things like key words and image descriptions can be very important in steering patients to and through our websites.  In Business Insider Magazine you can find a short list of things to consider as you seek to build or improve upon your website.


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