SEO means search engine optimization. As doctors, we
don't usually think about this much. Search
engines, however, are how many patients find us these days. In other words, if we have web pages, we have
to know how to optimize them. That way patients
can quickly find and search our pages to get the information they need. Hopefully coming back to us again in the
future.
That being said, many of us in the medical world don’t want
to think about search engines. That’s
understandable, we would much rather spend our time healing patients than worrying
about how they found us. There are a few
simple things we should consider, however, in putting together our web pages. Things like key words and image descriptions
can be very important in steering patients to and through our websites. In Business
Insider Magazine you can find a short list of things to consider as you
seek to build or improve upon your website.
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